Credit Card Expert: How Retailers Can Capitalize On Co-Branded Credit Cards Odysseas Papadimitriou, founder of WalletHub , discusses the value of a well-crafted retail credit card program If you don’t have a store credit card, you’re leaving money on the table. That applies to both retailers and consumers these days, as store-specific plastic has become a driver of loyalty and targeted discounts in an increasingly competitive retail environment. For consumers, the benefit is obvious. The best store credit cards offer 10%+ off your first purchase and/or 5% “cash” back on all purchases moving forward. Who wouldn’t want to accrue such savings at one of their favorite stores? The perks might not be as clear-cut from the retailer’s perspective, with tight margins perhaps clouding the vision of many chains. But you need only consider the following to understand the value of a well-crafted retail credit card program: Customers visit a store nearly twice as often and...
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